Superstar seems to be really popular in the UK, even getting favorable reviews in Dirt and other mags. Why do we not have a similar outfit in the US? Can anyone think of one?
I understand a lot of people take issue with the direct to customer approach, but I refuse to believe all the mountain bikers in the US would reject cheap, high quality parts on moral grounds.
For those that don't know, Superstar basically buys direct from factories and sells to consumers via their hokey looking website. They have a good warranty, a big catalog, and most of their stuff is available in every obnoxious color you could possibly desire to defile your bike with.
I understand a lot of people take issue with the direct to customer approach, but I refuse to believe all the mountain bikers in the US would reject cheap, high quality parts on moral grounds.
For those that don't know, Superstar basically buys direct from factories and sells to consumers via their hokey looking website. They have a good warranty, a big catalog, and most of their stuff is available in every obnoxious color you could possibly desire to defile your bike with.