A little soapbox of mine. Very very nice article. A must read for all. Unfortunately, the people it is trying to target probably wont for the various reasons stated.
The Science of Why We Don't Believe Science
The Science of Why We Don't Believe Science
And that undercuts the standard notion that the way to persuade people is via evidence and argument. In fact, head-on attempts to persuade can sometimes trigger a backfire effect, where people not only fail to change their minds when confronted with the facts—they may hold their wrong views more tenaciously than ever.
Doing so is, effectively, to signal a détente in what Kahan has called a "culture war of fact." In other words, paradoxically, you don't lead with the facts in order to convince. You lead with the values—so as to give the facts a fighting chance.
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