Looking at what Apple did to their video editing software and the film community outrage against it (some seriously big guns raged on twitter about it) it may be they are going away from their old model of computers for work since casual users give them the most money anywhere. Hell I'll probably buy a mac in a few days for non hardware heavy use (which is my work anyway). If I want to edit vids, make music or play around with CAD I have a PC which was 1/3rd the price and is much more powerful.