Simple use constitutes a trademark. You can also register the trademark with the USPTO. After it's registered, you can use the (r) symbol instead of (tm).
You also have to defend your trademark. It's actually your own responsibility to make sure others don't infringe on it because once it's established that there has been sufficient infringement/use, you lose rights to the trademark. Of course, this situation is retarded. As is most of the Monster Cable debacle. My guess is Monster Cable is so rabid because their products' prices are so hyper inflated that if they lose the name, they have nothing.
Why has no one asked when is Ben and Jerry's is going to get sued? Has no one accidentally bought a ridiculously large ice cream sunday instead of an ugly fonted can of "engery drink"? Or at least confused the two?
Why has no one asked when is Ben and Jerry's is going to get sued? Has no one accidentally bought a ridiculously large ice cream sunday instead of an ugly fonted can of "engery drink"? Or at least confused the two?
Why has no one asked when is Ben and Jerry's is going to get sued? Has no one accidentally bought a ridiculously large ice cream sunday instead of an ugly fonted can of "engery drink"? Or at least confused the two?
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