Red Bull how do they make the $?

[slang]

Hey. Was watching forumula one the other day and realised this year red bull has an F1 team. Then I thought about it, they sponser tons of atheletes in many different sports, organise and pay for an incredible amount of events (just for biking alone- rampage, bike battle etc), do normal marketing like on tv and through the media, and host full episodes of their re:evolution tv. series (streamed, no less) on the net.

Yet they sell... drinks? and not just a whole line of drinks, just red bull.

How do they make the money? An F1 team is a HUGE investment that even some car companies find difficult to sustain.

[stiksandstones]

The numbers that they spend on marketing have been widespread, but I have heard 80% of their marketing dollars are spent on sports (racing, riders, events, etc) other 20% is ads, commercials-the traditional avenues.
RedBull is a global leader in energy drinks and its markup is ridiculously high. I think its poison and tastes like crap, but what do I know.

[oly]

it probably also only costs .25c to manufacture.

plus all the canadian kids who buy it by the case when in the US has to help.....

[Roasted]

it probably also only costs .25c to manufacture.

plus all the canadian kids who buy it by the case when in the US has to help.....

Dang canadian laws making us drink overpriced fruit juice :)...

Been there done that haha

[Jayridesacove]

The owner of Red Bull is a Billionaire. I think he will have enough money.

[Cant Climb]

Hey. Was watching forumula one the other day and realised this year red bull has an F1 team. How do they make the money? An F1 team is a HUGE investment that even some car companies find difficult to sustain.

What is the cost of running an F1 team........40-60 million per year......?

How much do they put into mountainbike....?.....100K.....?

[MTB_Rob_NC]

Yet they sell... drinks? and not just a whole line of drinks, just red bull.

How do they make the money? An F1 team is a HUGE investment that even some car companies find difficult to sustain.


How much do you pay for a RedBull? $2. How much do you think that costs them?

[How]

yah that stuff is like $2 a bottle ! But I only drink red bull when I'm in need of an energy drink (a la with rum or something) because they are the best company to spend money on they help our sport so much.

[Jayridesacove]

Here are estimates from the 2003 season...

Total $2,141,100,000

$443,800,000 Ferrari
$353,300,000 Williams
$304,600,000 McLaren
$290,400,000 Toyota
$225,100,000 BAR
$206,800,000 Renault
$119,500,000 Sauber
$ 79,200,000 Jordan
$ 78,800,000 Jaguar
$ 39,600,000 Minardi

Engine budgets $931,000,000
$185,000,000 Williams
$175,000,000 Ferrari
$150,000,000 Toyota
$140,000,000 McLaren
$110,000,000 Renault
$105,000,000 BAR
$ 24,000,000 Sauber
$ 18,000,000 Jordan
$ 15,000,000 Minardi
$ 9,000,000 Jaguar

Operating the cars at tests $260,800,000
$88,000,000 Ferrari
$48,000,000 Williams
$29,100,000 McLaren
$24,700,000 Toyota
$22,000,000 BAR
$19,800,000 Sauber
$14,600,000 Renault
$ 7,500,000 Jaguar
$ 3,700,000 Jordan
$ 3,400,000 Minardi

Team salaries $194,000,000
$41,400,000 Ferrari
$32,300,000 Toyota
$30,300,000 McLaren
$24,000,000 Williams
$16,500,000 Renault
$12,800,000 BAR
$12,700,000 Sauber
$10,600,000 Jaguar
$ 8,800,000 Jordan
$ 5,300,000 Minardi

Operating the cars at races $187,300,000
$28,500,000 Ferrari
$22,500,000 Toyota
$20,800,000 Williams
$19,200,000 McLaren
$19,000,000 Renault
$18,200,000 Sauber
$17,600,000 BAR
$17,000,000 Jaguar
$16,000,000 Jordan
$ 8,500,000 Minardi

Research and development $173,000,000
$35,000,000 McLaren
$21,500,000 Toyota
$20,300,000 Williams
$20,000,000 Ferrari
$16,900,000 Renault
$16,500,000 BAR
$15,400,000 Jaguar
$14,600,000 Sauber
$12,600,000 Jordan
$ 200,000 Minardi

Driver salaries $132,000,000
$44,000,000 Ferrari
$24,000,000 BAR
$20,000,000 Williams
$13,500,000 McLaren
$ 8,000,000 Jordan
$ 7,500,000 Toyota
$ 6,800,000 Sauber
$ 6,200,000 Renault
$ 1,500,000 Jaguar
$ 500,000 Minardi

Wind tunnel operating costs $93,600,000
$15,100,000 Ferrari
$12,900,000 McLaren
$12,200,000 Williams
$11,600,000 Toyota
$10,400,000 Sauber
$10,100,000 BAR
$ 8,000,000 Renault
$ 5,500,000 Jaguar
$ 4,500,000 Jordan
$ 3,300,000 Minardi

Travel and accommodation $86,600,000
$18,000,000 Ferrari
$13,000,000 McLaren
$12,000,000 Toyota
$ 9,300,000 Williams
$ 7,900,000 BAR
$ 7,500,000 Renault
$ 6,800,000 Sauber
$ 5,300,000 Jaguar
$ 4,500,000 Jordan
$ 2,300,000 Minardi

Corporate entertaining and catering $62,850,000
$12,200,000 Williams
$ 9,700,000 Ferrari
$ 8,900,000 McLaren
$ 7,200,000 BAR
$ 6,700,000 Renault
$ 6,300,000 Toyota
$ 5,600,000 Jaguar
$ 4,300,000 Sauber
$ 1,600,000 Jordan
$ 350,000 Minardi

Car manufacturing costs $19,250,000
$4,100,000 Ferrari
$2,700,000 McLaren
$2,000,000 Toyota
$2,000,000 BAR
$1,900,000 Sauber
$1,500,000 Jordan
$1,500,000 Williams
$1,400,000 Renault
$1,400,000 Jaguar
$ 750,000 Minardi

[Ciaran]

What is the cost of running an F1 team........40-60 million per year......?

How much do they put into mountainbike....?.....100K.....?
And how much more coverage does F1 get than MTB? That's why. Remember, here in America people only watch the big 3, but in the rest of the world auto racing, especially F1 is huge.

I would guess that the money that Red Bull puts into sports is an advertising investment.

[Cant Climb]

Here are estimates from the 2003 season...

Total $2,141,100,000

$443,800,000 Ferrari
$353,300,000 Williams
$304,600,000 McLaren
$290,400,000 Toyota
$225,100,000 BAR
$206,800,000 Renault
$119,500,000 Sauber
$ 79,200,000 Jordan
$ 78,800,000 Jaguar
$ 39,600,000 Minardi

:eek:

[Zutroy]

And how much more coverage does F1 get than MTB? That's why. Remember, here in America people only watch the big 3, but in the rest of the world auto racing, especially F1 is huge.

I would guess that the money that Red Bull puts into sports is an advertising investment.


If the ratings are to believed F1 is the most watched sport in the world. Those boys know how to spend money, there is a reason Michael Schumacher is the highest paid athlete in the world.

[Damn True]

Id be interested to see how the $$ figures for the combined US sports (football, baseball, basketball, golf and NASCAR) stacked up against the European counterparts (soccer, F1).

[Zutroy]

If the ratings are to believed F1 is the most watched sport in the world. Those boys know how to spend money, there is a reason Michael Schumacher is the highest paid athlete in the world.


I take that back.-tiger nipped him last year. Not sure what we spend, but we sure do pay out guys well.

Tiger Woods 80.3 United States United States
2 Michael Schumacher 80.0 Germany Switzerland
3 Peyton Manning 42.0 United States United States
4 Michael Jordan 35.0 United States United States
5 Shaquille O'Neal 31.9 United States United States
6 Kevin Garnett 29.7 United States United States
7 Andre Agassi 28.2 United States United States
8 David Beckham 28.0 Great Britain Spain
9 Alex Rodriguez 26.2 United States United States
10 Kobe Bryant 26.1 United States United States
11 Grant Hill 25.9 United States United States
12 Derek Jeter 23.2 United States United States
13 Barry Bonds 22.7 United States United States
14 Manny Ramirez 22.1 Dominican Republic United States
15 Oscar De La Hoya 22.0 United States United States
16 LeBron James 21.1 United States United States
17 Vince Carter 20.2 United States United States
18 Dale Earnhardt Jr 20.1 United States United States
19 Arnold Palmer 20.0 United States United States
20 Phil Mickelson 19.8 United States United States
21 Allen Iverson 19.7 United States United States
22 Champ Bailey 19.6 United States United States
23 Jeff Gordon 19.3 United States United States
24 Lance Armstrong 19.2 United States United States
25 Tracy McGrady 19.0 United States United States

[Jeremy R]

You guys left out who is really buying Red Bull.
Its not extreme atheletes buying it, it is the pop-collared, pink shirt wearing, herd mentality dressing, frat people that are buying red bull mixed drinks by the thousands. Those things sell in bars right and left at ridiculous prices.
College kids' fathers are paying for Red Bull's F1 team. :thumb:

[Lennox]

Driver salaries
$44,000,000 Ferrari

I think these numbers are off... Ferrari pays atleast 2 drivers.

One is Mr. 80 Million a year... so? ya.

[Jayridesacove]

That's why they are estimates...from 2003.

[clancy98]

i think red bull is into some secretive ****. everytime I see someone on a friggin jetpack or testing some weird extreme piece of hardware they are decked out in redbull duds. I think they are a front for a secret government operation. But dont tell anyone.

[Acadian]

I use to buy this at my local Asian market for like 90 cents a can. There is more than your traditional Red Bull can and it tastes MUCH better. I don't like Red Bull myself, but this stuff is great!!
http://br.tradeholding.com/attach/3769/big_can.gif

[Jayridesacove]

I saw something similar, when I was on a deployment to Thailand in 2001. We saw the Redbull sold there. They were in these dark brown medicine looking bottles.

[Zutroy]

Driver salaries
$44,000,000 Ferrari

I think these numbers are off... Ferrari pays atleast 2 drivers.

One is Mr. 80 Million a year... so? ya.

I think Schumacher get about 32 from Ferrari in Salary, the rest is endorsment deals, Rubins the second Ferrari driver doesn't get paid much 5-6mil if i remember right. Not that i wouldn't jump at that kinda cash.

[trailhacker]

Driver salaries
$44,000,000 Ferrari

I think these numbers are off... Ferrari pays atleast 2 drivers.

One is Mr. 80 Million a year... so? ya.

But I don't think Tiger is getting $80 mil from Nike either?
Its a combination of endorsments from all there sponsors.

How is Grant Hill copping so much bank?

[Zutroy]

But I don't think Tiger is getting $80 mil from Nike either?
Its a combination of endorsments from all there sponsors.

How is Grant Hill copping so much bank?


That includes endorsements.

[Kevin]

Meh, Red Bull makes more sorts of drinks, not just Red Bull.
Some ish with herbs in like 4 different flavours.
They even make special "personel only" bottles of water that are bottled only during a full moon (no kiddin). They also serve m in the VIP area's during Red Bull events.
A friend of mine works for Red Bull Holland and I can tell ya its a really cool company with cool people running it, well at least in Holland. They also do a lot of good things for athletes all over the world too which has my apreciation.
My buddy drives a pimped out Voyager with 17 "bling and Red Bull decals which regularly takes us to races and other events.
I think most of their stuff tastes great, and not just because we get to drink it for free most of the time :sneaky: but I actually buy the stuff myself when my buds not with us.

[punkassean]

I recently read an article about the guy who started Red Bull. He used to travel a ton for business and when in Asia he drank energy elixers often to stay awake. It occurred to him that by adding some carbonation to those elixers he could make them more appealing to the European market. He started Red Bull and released it in the UK. It was a huge success and has grown into what it is today.

I support Red Bull because they support us. I love the events they sponsor and the influence they have on most unorthodox sports. I also like the taste and effect. I can't remember the last time I paid for a Red Bull either. They are free at the Rampage, the BIKE mag awards (with free Vodka even!) and they were even giving them away at the Firestone DH race. If Red Bull goes to the trouble of coming out to (and sponsoring) nearly all events when Chevy and other big corporations are pulling out of MTB, I will return the favor and pay the extra dollar over most other energy drinks on the rare occasions when I actually do pay for one. Red Bull is a cool company IMO :thumb:

Red Bull + Jäger = mmmm :drool:

[DRB]

I use to buy this at my local Asian market for like 90 cents a can. There is more than your traditional Red Bull can and it tastes MUCH better. I don't like Red Bull myself, but this stuff is great!!
http://br.tradeholding.com/attach/3769/big_can.gif

Kratingdaeng is thai for bull piss.

[slang]

Does anyone have any sales figures on their products?

I seriously think redbull should start venturing out and create clothing/decals/body armour the way things are going for them.

Then again, they're very cool the way they are. And yeah, I do like they're drinks (the non carbonated version's nicer. we get that in Singapore for ssooo much cheaper then over here in north america) and support them because they're doing good things for us.

[partsbara]

I use to buy this at my local Asian market for like 90 cents a can. There is more than your traditional Red Bull can and it tastes MUCH better. I don't like Red Bull myself, but this stuff is great!!
http://br.tradeholding.com/attach/3769/big_can.gif

yeah, i remember drinkin that gold can stuff in thailand about 10 years ago... great stuff...

[F.O.G]

Why ventue out on different products???? The company is in the top ten in the last Forbes. The guy found a niche and only has to produce a couple of products, I think it is amazing that a company in this day and age that can accomplish such a feat. I agree with Stick, I think it is horrible but they sell the **** out of the stuff.

[ALEXIS_DH]

the markup is huge.. and the sales too.
plus they basically own their market.

f1 audience is huge in the world (but the US), even at 100 mill per year to have a team its still cheap advertising and airtime, plus the association with a sport with a high cool factor.

here in peru the king of those beverages is not red bull, but a local company that sells stuff made from coke leaves at 3 bucks a can...
but its more of a marketing thing because its a pussyfied coke that went thru a de-alcaloid-ization...

[black noise]

I saw something similar, when I was on a deployment to Thailand in 2001. We saw the Redbull sold there. They were in these dark brown medicine looking bottles.When I was in Whistler at the supermarket in the Village I got one of those. I was really confused by their lack of real Red Bull, so I got the medicine bottle one instead. It wasn't very good, it was sissified I think. And warm.

Why is Red Bull illegal in Canuckistan? Is there some gnarly chemical that they outlawed?

[sleepinggiant]

Uh, Red Bull and vodka, duh. :blah:

[buildyourown]

When I was in Whistler at the supermarket in the Village I got one of those. I was really confused by their lack of real Red Bull, so I got the medicine bottle one instead. It wasn't very good, it was sissified I think. And warm.

Why is Red Bull illegal in Canuckistan? Is there some gnarly chemical that they outlawed?


the stuff in the bottle is the sameas "Red Bull", but its not carbonated. You can buy it at any asian grocery.

[xy9ine]

Why is Red Bull illegal in Canuckistan? Is there some gnarly chemical that they outlawed?

its available here now. i assume there was some questionable ingredient that required approval.

[lovebunny]

taurine. something aboput the taurine in it that the canuks didnt like

[TamaSKA]

i dunno where they get that lot money, but they have it. probably not from me, i cannot drink that awful thing.

interesting that the F1 car has only 2 or 3 other sponsors sticker on it. They said they dont need anybody elses money. not bad.

[Lefty]

Kratingdaeng is thai for bull piss.

Lol.. :D

well i like it for the same reasons as Punkassean does. And Redbull Bart like Kevin said is a wellknown person by me. And get free drinks from him to. :thumb:

[ATOMICFIREBALL]

I didn't grow up drinking energy drinks..Don't need them now really.But as you get older i can see some benefits some days...

[renegade999]

i pissed in a red bull can when dude wasnt looking. he drank it all down, and i laughed and laughed.

[H8R]

They must spend about $50 per super-crap TV ad.

Those are the second most annoying ads on TV next to Girls Gone Wild.

[dropmachine.com]

Not a fan of redbull myself, tastes way too strange. Big fan of the company though. THey got it right. Unlike all the reest of the companies out there who obviously sponsor events just to get thier name out, Redbull seems to do it because its insane. Its like the look at something, and say "Yeah thats fully nuts, and probably pretty stupid. Lets sponsor that cause its funny." You gotta admire a company like that, and its worked for them.

Redbull was illegal here for a bit because the Canadian way of doing things is to ask if its good for its citizens first, unlike the US way where they just ask "how much you figure we can make on this? "

:D

[Jm_]

Because retarded people pay $3 for a little dinky can.

But I also worked in the beverage industry, proffit margins are crazy.

[jvnixon]

Not a fan of redbull myself, tastes way too strange. "

:D

Add a little vodka :lighten: and resample

[manhattanprjkt83]

my question is how can ferrari afford to spend $443,000,000 a year with the relatively low volume car sales the produce :banghead:...

that said if anyone has any excess cash i would accept an 430 with and f1 gearbox if you feel so inclined...

As for red bull i own one of thier fridges and and buy about 2 cases a month. Sickos like me keep them in business, dont like it with liquor though, but i guess im odd.

[RhinofromWA]

yah that stuff is like $2 a bottle ! But I only drink red bull when I'm in need of an energy drink (a la with rum or something) because they are the best company to spend money on they help our sport so much.:D

Jeager-Bomb

RedBull and a shot of Jeagermeister(sp?) will get you tator'd pretty quick. :monkeydance:

[RhinofromWA]

Red Bull + Jäger = mmmm :drool::imstupid:

[Secret Squirrel]

my question is how can ferrari afford to spend $443,000,000 a year with the relatively low volume car sales the produce :banghead:...

that said if anyone has any excess cash i would accept an 430 with and f1 gearbox if you feel so inclined...

As for red bull i own one of thier fridges and and buy about 2 cases a month. Sickos like me keep them in business, dont like it with liquor though, but i guess im odd.

4,300 cars a year (http://www.hoovers.com/ferrari/--ID__59581--/free-co-factsheet.xhtml)

No idea....total sales are 2 bil. Looks like they're 36 mil in the whole on net.....but, being a subsidiary of Fiat can't hurt.

[jonKranked]

i do give RB props for being so supportive of so many different sports. we have a snowboard rail jam on my college campus (this year will be 3rd annual). the local reps somehow caught wind of this and just showed up and started handing it out. they do offer a lot to different niche sports, in terms of advertising and events. i personally like the stuff, but i don't drink it too often. i'd rather have it with some alcohol (amen for mixing uppers and downers). my girlfriend buys a case of the sugar-free RB about once a month.

[stinkyboy]

Hundreds of people in the desert at the Tempe Flugtag were quickly separated from their bottles of water before entering.

:plthumbsdown:

[douglas]

my question is how can ferrari afford to spend $443,000,000 a year with the relatively low volume car sales the produce :banghead:...

that said if anyone has any excess cash i would accept an 430 with and f1 gearbox if you feel so inclined...

As for red bull i own one of thier fridges and and buy about 2 cases a month. Sickos like me keep them in business, dont like it with liquor though, but i guess im odd.

I would think the total cost is not just coming from ferrari, but from tire manf, and other various sponsors.....shell, marlboro, olympus, etc

http://www.f1-fansite.com/wallpaper/2005/launch/Ferrari-F2005-1024.jpg

[manhattanprjkt83]

I would think the total cost is not just coming from ferrari, but from tire manf, and other various sponsors.....shell, marlboro, olympus, etc

http://www.f1-fansite.com/wallpaper/2005/launch/Ferrari-F2005-1024.jpg

all good points i am sure that is the situation to...God damnit i love F1...

mmmmmm just cracked a red bull pretty funny.

[al-irl]

my question is how can ferrari afford to spend $443,000,000 a year with the relatively low volume car sales the produce :banghead:...

that said if anyone has any excess cash i would accept an 430 with and f1 gearbox if you feel so inclined...

As for red bull i own one of thier fridges and and buy about 2 cases a month. Sickos like me keep them in business, dont like it with liquor though, but i guess im odd.

For a start Ferrari are owned by the Fiat group. There a huge group of italian car companies. Fiat are manly high volume cheap cars and there everywhere in europe. Also Ferrari only have low volume car sales because they choose to. Most Ferraris have a year long waiting list to buy and thats only if they decide to sell one to you. By keeping the waiting list long they can keep an artifically high value on the cars and make sheds loads more money. So much so that some people will order a ferrari and sell there place in the qeue while they wait and make 50 to 100 thousand euro. Just because people want them that bad.


Back to the red bull thing, as far as i know they are the second biggest soft drinks manufacturer next to coca cola

[zedro]

some of my bosses worked on this DC-6s restoration which ended up costing an obscene amount of money (8 figures)

http://avia-dejavu.net/N996DM.JPG

[FCLinder]

I remember hearing from one of the Michelin guys how much they pored into their F1 Teams. It was on average $15 to $30 Million a year and that didn't include the cost of the tires each team got. Now this was a few years back when I was going to the US F1 races every year with Michelin. I don’t know what they spend now. Last I heard Michelin was pulling out of F1.

[Team SpeeDH]

Yes Red Bull definitely has done quite well for themselves in recent years. I wish I had invested in them back around 01, that and google would have been one smart move. anyways with how they are now if they want someone to ride for them, they enough $$$ to flash to get them. My friend Aaron Chase, who used to be all about SOBE for the longest time now flys RedBull and has been for a few years now. When I asked him why, he simply said "they made an offer I couldn't refuse" :D

SOBE Chase

http://i133.photobucket.com/albums/q46/bike4christ1/SOBEAaron.jpg
http://i133.photobucket.com/albums/q46/bike4christ1/Aaron_Chasesobe.gif

RedBull Chase

http://i133.photobucket.com/albums/q46/bike4christ1/chaseUK-bikephoto2.jpg
http://i133.photobucket.com/albums/q46/bike4christ1/Chasewalltap.jpg

[jonKranked]

aaron chase is a lanky d00d. mad cool though. perhaps they modeled the RB can after him? :lighten:

[Nagaredama]

my question is how can ferrari afford to spend $443,000,000 a year with the relatively low volume car sales the produce :banghead:...

that said if anyone has any excess cash i would accept an 430 with and f1 gearbox if you feel so inclined...

As for red bull i own one of thier fridges and and buy about 2 cases a month. Sickos like me keep them in business, dont like it with liquor though, but i guess im odd.

Enzo Ferrari always said he produced road cars to help him pay for racing.

Most of their F1 budget comes from Marlboro. Of course there are other sponsors. They are also sell of ton of merchandise at Grand Prixs. They also sell their F1 engines to Red Bull for $10-15 year. Next year their engine will be Spyker and Scuderia Toro Rosa (the other Red Bull F1 team).

They also get a cut of the F1 TV money. Starting 2007 with the new Concorde Agreement coming into affect they will get even more money.

[Team SpeeDH]

aaron chase is a lanky d00d. mad cool though. perhaps they modeled the RB can after him? :lighten:


Not as much as pics make him look. In real life hes about the height of my nose and i'm just under 6'3. He olny weighs about 145 so that makes up for it

[BIGHIT8989]

:D

Jeager-Bomb

RedBull and a shot of Jeagermeister(sp?) will get you tator'd pretty quick. :monkeydance:

hella good sh!t!:pirate2:

[davetrump]

Yes Red Bull definitely has done quite well for themselves in recent years. I wish I had invested in them back around 01, that and google would have been one smart move.

What exacttly would you have invested in?

Red Bull is a privately owned business.

as for the $$ for all the sponsorships they dish out.... they sell a TON of the stuff i id that simple. it is a global brand, and one of the largest beverage companies in the world.

also, they spend their money on athletes and sports more than any other type of marketing efforts... they do not sponsor teams, they OWN them, by doing this you make the team a business (think F1, Soccer, and Nascar for 07).

companies like coke spend all thei $$ of lucrative exclusivity contracts at major sporting venues, college campuses (they dropped 10 million just at the univ of vermont), etc. this is money that we as consumers and sporting enthusiasts never see being spent, but it is done, and the amounts make what red bull spends pale in comparison.

the big difference is that Red Bull spends money on the things that its target audience spends money on, that is why we are so aware of it.

pick of the New York Times Magazine form a week agao... there is a 4 page article on Red Bull and it's approach to sports marketing in Europe and the United States

also... whoever said they get their money from marking the price up a ton is misinformed as to where the money is going. for one red bull is made in austria, shipped to north america, and sold to its distributers... the distributer then sells it to a retail establishment, who it turn sells it to you. when you buy one for $2 all parties involved are only making a fraction of the profits... the only way to make money in the beverage industry is on VOLUME. you need to move millions and millions of units to generate the kind of money that coke, pepsi, red bull, etc do.

[dexter]

dont forget, ferrari makes road cars to pay for racing and they own maserati and are owned by fiat. i didnt read through the second page of this thread so if anyone has sadi this, my bad im lazy

[aviatorsman]

well all I know is that Red Bull does a great job with different types of advertising, and it works. My freshman year at college some hot girls showed up to my engineering lab and were handing out cold Red Bulls to all the students. That was pretty cool.

But the best I've seen from them was when I won an internship through Red Bull with Steve Barlow in the CORR series of offroad truck racing. I spent a summer flying around the country to the races on their dime and needless to say the race team always had a good 12 cases or more of RB on hand and we had big parties at some races with all you could drink RB+vodka.

Thanks Red Bull! :cheers:

[DH biker]

They are really just marketing towards the group of people who would buy it by having it at places like mountain bike events... people who want energey so they can go faster etc.

I got 3 free cans the other day. :)

[vtjim]

I saw something similar, when I was on a deployment to Thailand in 2001. We saw the Redbull sold there. They were in these dark brown medicine looking bottles.


Yeah I've had that stuff. Much "stronger" than the normal Red Bull. Thicker too. It'll have ya' bouncing off the walls!

[James]

I use to buy this at my local Asian market for like 90 cents a can. There is more than your traditional Red Bull can and it tastes MUCH better. I don't like Red Bull myself, but this stuff is great!!
http://br.tradeholding.com/attach/3769/big_can.gif
Is that the stuff that has nicotine in it? My buddy brought some back from Thailand with that listed as an ingredient.
Edit: It was the stuff in the brown mediciny-looking bottles.

[Juano]

Here take a look at wikipedia,

http://en.wikipedia.org/wiki/Red_bull

[vtminuteman]

Take a look at the potential health risks section of the redbull page on wikipedia. Scary.

They make their money buy selling 2 billion cans world wide.

[Kanter]

I saw today that Red Bull comes in 12oz now. Anyone else seen one yet?

[DH biker]

I saw today that Red Bull comes in 12oz now. Anyone else seen one yet?

http://digg.com/business_finance/Redbull_12_oz_Can_Take_That_Cocaine

Yep see the link I posted...

[Team SpeeDH]

What exacttly would you have invested in?

Red Bull is a privately owned business.

as for the $$ for all the sponsorships they dish out.... they sell a TON of the stuff i id that simple. it is a global brand, and one of the largest beverage companies in the world.


My mistake on that one, and yes I think everyone knows by now their one of the largest beverage companies, capturing about 80% of the worldwide energy drink market. Dietrich Mateschitz founded Red Bull in 1987 and owns 49% of the company now. With a 1-Year Sales Growth of 22.0% and 1,850 employees they do quite well for themselves.

[Kanter]

http://digg.com/business_finance/Redbull_12_oz_Can_Take_That_Cocaine

Yep see the link I posted...


opps missed that one.

[Juano]

jillkintner.com has a little photo essay on RB.

[beaverbiker]

you're a wussy. how's your back buddy?

[Juano]

Its getting there, I just pop red bulls daily and I am good! Be back riding in Feb

[kona-ryder]

Dang canadian laws making us drink overpriced fruit juice :)...

Been there done that haha

Hahaha, kids on my hockey team this year would pay me like 15$ for a 6pack. I would buy like 5 6packs for $5.65 and sell em to my bro's from Canada! That isn't illegal is it?:ban:

[juslookin]

Hey. Was watching forumula one the other day and realised this year red bull has an F1 team. Then I thought about it, they sponser tons of atheletes in many different sports, organise and pay for an incredible amount of events (just for biking alone- rampage, bike battle etc), do normal marketing like on tv and through the media, and host full episodes of their re:evolution tv. series (streamed, no less) on the net.

Yet they sell... drinks? and not just a whole line of drinks, just red bull.

How do they make the money? An F1 team is a HUGE investment that even some car companies find difficult to sustain.

Red Bull sponsors two F1 Teams.

[PJivan]

in Italy it cost almost 5 canedian dollars

[ALEXIS_DH]

opps missed that one.

there is a local redbull challenger that contains real coca.
the leaves are de-alcanyzed (sp?) though.

http://www.vortexcoca.nl/

[Fury]

Hahaha, kids on my hockey team this year would pay me like 15$ for a 6pack. I would buy like 5 6packs for $5.65 and sell em to my bro's from Canada! That isn't illegal is it?:ban:

That's capitalism - have at it!

[Laaz]

Red bull has two teams in F1:
- REd bull
_torro rosso